More and more companies rely on digital technology such as websites, chatbots, and mobile applications to interact with their customers. The experience that the customer has with these platforms can make or break a company. According to one survey, 70% of online businesses fail because of bad usability. The solution to this challenge is an approach known as Intuitive UX Design.
Why is intuitive UX design critical to your success?
Having beautiful looking user interfaces for your programs and mobile apps can help generate emotional responses from your customers encouraging them to interact with your technology. Unfortunately, a great looking interface alone doesn’t guarantee a positive experience. One of the most critical elements to giving your customer a great experience is by creating an interface that is intuitive. Why is intuitive design so important?
Easy to Learn: Users will quickly become frustrated with confusing or complicated UX designs. If your team receives a lot of questions from customers on how to find or access certain features of your technology, you could have a non-intuitive design. The goal should be to provide a UX that requires little to no training or instruction.
Prolonged Use: If using a program or application is simple and intuitive, users will be more likely to spend more time using your program over your competitors. This helps build brand loyalty and increases profitability.
Better Control Over User Activity: An intuitive UX should not only provide the user with a seamless experience, it should also allow you to elicit certain behaviors. For example, strategic placement of certain elements can gently and naturally steer them toward profit centers such as CTAs (call to action) or prompts to access enhanced features.
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Key elements of intuitive UX design
Providing an intuitive interface can be quite simple if you use the right approach. Most companies fail at intuitive UX design because they provide information in the way that makes sense to them. Instead, try to get inside the minds of your users and create a design that anticipates their wants and needs.
Use the Right Language: Your users may not be as technical or understand industry lingo like your internal team. By using the same terminology that your customers expect to see, it will be easier for them to find what they are looking for. For example, instead of saying “Technical Documentation”, you can simply say “Product User Manuals”.
Place Objects in Logical Order: Try to anticipate the order that users expect information to be presented to them. Placing high-click buttons or information at the top of the interface is better so they don’t have to scroll down looking for what they need.
Segment Your Interface: Grouping similar information and features together helps users find what they need quickly. This is especially useful if your interface is complex or requires a lot of details.
Minimize Clicks – Design your UX in a way that helps users get to the information they need in the shortest amount of time and requires the fewest number of clicks.
Reduce Options: Having too many options on the screen can cause cognitive overload. You want your user to spot the information they need or the next step quickly (1-2 seconds at the most).
Use the Right Signifiers – Signifiers are graphical elements that help the user identify certain information or features. For example, the cog symbol often represents a settings or options menu while a magnifying glass can indicate a search field.
Colors: Using colors wisely can help the user navigate the UX. Green and blue are often associated with “submit” buttons. Red can indicate “cancel” or “go back”. You can also use color or bold fonts to draw the users attention to certain features or information.
Be Consistent: Your interface may have multiple views or layers. It’s important that your layouts, colors, and object placement are consistent so the user already feels familiar with each new page or view.
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Transform your platform with a leading UX design specialist
At Lean Discovery Group, we understand the power of creating user interfaces that are bold, simple to use, and engaging. Our team of seasoned professionals in product development and UX design are here to help you every step of the way. Book a 30-minute discovery call today to find out how we can supercharge your customers’ user experience.
Founder of the Lean Discovery Group