Product-led growth (PLG) is a customer acquisition, engagement, and retention go-to-market strategy that puts the product experience at the center of your business. Product-led companies focus on creating great product experiences to drive higher user adoption, usage, and revenue. Product-led strategies are rooted in understanding user needs, designing engaging experiences across all touchpoints, and continuously iterating to meet customer needs better.
More and more companies rely on digital technology such as websites, chatbots, and mobile applications to interact with their customers. The experience that the customer has with these platforms can
In our last article, we discussed how to optimize your UX research using qualitative analysis. This week, we’re covering how to improve the user experience using quantitative data. Both methods
Conducting user experience research is often the most overlooked aspect of the UX design process. The consumer’s opinion is priceless information when developing a functional, accessible, and enjoyable product. However,
In many cases, businesses fail to make a considerable change after reviewing a UX user research report. The data may be organized proficiently and clearly identify areas that need improvement;