Agile Health Insurance 3.0 Redesign
Implemented a redesign to curate the platform for gig workers. The main objective was to implement a smart quiz to generate personalized plan recommendations based on the users inputs.
After My Event
After My Event is a web app that safely connects buyers and sellers of event items in the Bay Area. It removes the stress of buying everything needed for a big event, such as a wedding, under a tight budget by connecting buyers in need with sellers looking to pass on their previously used event items at a low price. Our role was to create concepts, wireframes, UI Kits, and a final high-fidelity prototype to be approved by the client and handed off to our dev team (under development as of Oct 22')
AngleHealth Self Serve Redesign
Angle's Self Serve tool is designed to help small group employers (<50 employees) sign up for health car insurance for themselves and their company without ever needing to speak to a human. The main challenges were generating quotes in a seamless way while considering pricing factors dependent on demographic data and contribution strategy of multiple plans at one time. We tackled this problem by enhancing the UI/Ux of AngleHealth’s Self Serve Flow with updated educational and core action nudges.
CustomerDiscovery.io is a feedback analytics workspace for SMBs and Startups to identify, connect with, and understand current or potential customers.
Glue Up Speed Networking 2.0
Brought on to conduct discovery and design of Glueup.com ‘s Speed Networking 2.0’s feature set to launch to their global audience (beginning with America).We conceptualized what GlueUp's entry into the B2C market would look like following a product led growth framework for this new feature set with a freemium business model. We begin with sketches and wireframes and quickly moved into a clickable figma prototype that we used to rapidly validate and disprove several feature sets to ensure the design handoff to development would be swift and lean.
CoFoundersLab.com 2.0 Redesign and Launch
We were brought on to lead the redesign and oversee the development on CFL 2.0 platform. We began with customer discovery interviews with both free and premium users to discovery what the top value adds of the platform were. We then began to design new user flows to visualize new entry points into the premium membership. We then began designing with this product led methodology in mind which led to a significant bump in CFL's bottom line revenue.