Let’s make the impossible, possible

We are disrupting the market to build the next generation of solutions as the most innovative product led UX agency in the world.

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About Us

Our team is an exclusive group of the top 3% of all tech talent in the world.

We partner with you to offer our expertise in product strategy, UX design, and agile software development to lead the next wave of innovation.

Partnering with startups like yours, Lean Discovery Group takes your product software ideas and develops results that exceed what you envisioned. Our expertise in lean product led UI/UX design, and agile software development allow us to work with startups to bring profound outcomes that fulfill your company’s goals, vision, and values.  

We employ our ever-evolving technological skill set to revamp your product’s design, development, and industry implementation. And we do it in a way that leads to a seamless experience for everyone, with innovative UX at the center of our philosophy.

What we offer

As a reliable partner for your startup, here’s what we do for you:

Product Strategy

First, we conduct product analysis and user research to identify strengths and weak points. From there, we create a strategic roadmap for innovative development and a successful launch.

UX Design

A great product is one that is easy to use for all of your customers. We design a swift user experience that’s meaningful and eliminates difficulties for the end-user.

Agile Software Development

The integrity of your product is at the heart of your business. We use no code, low code, and custom code solutions to bring your idea to life.

Selected work

Agile Health Insurance 3.0 Redesign

Implemented a redesign to curate the platform for gig workers. The main objective was to implement a smart quiz to generate personalized plan recommendations based on the users inputs.

After My Event

After My Event is a web app that safely connects buyers and sellers of event items in the Bay Area. It removes the stress of buying everything needed for a big event, such as a wedding, under a tight budget by connecting buyers in need with sellers looking to pass on their previously used event items at a low price. Our role was to create concepts, wireframes, UI Kits, and a final high-fidelity prototype to be approved by the client and handed off to our dev team (under development as of Oct 22')

AngleHealth Self Serve Redesign

Angle's Self Serve tool is designed to help small group employers (<50 employees) sign up for health car insurance for themselves and their company without ever needing to speak to a human. The main challenges were generating quotes in a seamless way while considering pricing factors dependent on demographic data and contribution strategy of multiple plans at one time. We tackled this problem by enhancing the UI/Ux of  AngleHealth’s Self Serve Flow with updated educational and core action nudges.

Customer Discovery

CustomerDiscovery.io is a feedback analytics workspace for SMBs and Startups to identify, connect with, and understand current or potential customers.

Glue Up Speed Networking 2.0

Brought on to conduct discovery and design of Glueup.com ‘s Speed Networking 2.0’s feature set to launch to their global audience (beginning with America).We conceptualized what GlueUp's entry into the B2C market would look like following a product led growth framework for this new feature set with a freemium business model. We begin with sketches and wireframes and quickly moved into a clickable figma prototype that we used to rapidly validate and disprove several feature sets to ensure the design handoff to development would be swift and lean.

CoFoundersLab.com 2.0 Redesign and Launch

We were brought on to lead the redesign and oversee the development on CFL 2.0 platform. We began with customer discovery interviews with both free and premium users to discovery what the top value adds of the platform were. We then began to design new user flows to visualize new entry points into the premium membership. We then began designing with this product led methodology in mind which led to a significant bump in CFL's bottom line revenue.


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Product-led growth (PLG) is a customer acquisition, engagement, and retention go-to-market strategy that puts the product experience at the center of your business. Product-led companies focus on creating great product experiences to drive higher user adoption, usage, and revenue. Product-led strategies are rooted in understanding user needs, designing engaging experiences across all touchpoints, and continuously iterating to meet customer needs better.

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