CoFoundersLab.com 2.0 Redesign and Launch

We were brought on to lead the redesign and oversee the development on CFL 2.0 platform. We began with customer discovery interviews with both free and premium users to discovery what the top value adds of the platform were. We then began to design new user flows to visualize new entry points into the premium membership. We then began designing with this product led methodology in mind which led to a significant bump in CFL's bottom line revenue.