What Bad CRM Data Costs and How to Fix It

What Bad CRM Data Costs and How to Fix It

Bad CRM data costs money and trust. Learn why CRM records decay and which fixes automation handles, from logging to dedupe, and which still need people.

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Chart of four data points: 35% of sales professionals completely trust their organization's data (Salesforce 2024), leaders call 26% of organizational data untrustworthy (Salesforce 2025), 20.6% of US workers had a year or less with their employer (BLS 2026), and nearly 60% of organizations do not measure the cost of poor data (Gartner).